ATLAS Boutique Guesthouse
Stay with us
Atlas is a modern boutique guesthouse and hostel conveniently located on Nathan Road. No matter who you are – a group of friends, a businessman, or a family looking for safe, comfortable, and affordable accommodations – Atlas suits the needs of any traveller.
Services
Revenue Management
Category
Revenue Management
Client
SURAJ
Analysis - Performance and Responsiveness
Here’s a concise recap of Atlas’ growth: Achieved 80% year-on-year growth through strategic improvements across the board — including optimized pricing, sharper brand positioning, and a restructured distribution and e-commerce strategy. This holistic approach significantly boosted visibility, conversion, and market relevance.
Performance
We restructured channel mix across wholesale, e-commerce, and DTC, focusing on high-margin and high-visibility platforms.
Result: +45% increase in qualified traffic and +30% growth in direct sales within 6 months.
Pricing & Positioning
We implemented dynamic pricing models and clarified the brand's market position to match customer willingness to pay and value perception.
Result: +20% average order value and improved conversion rate across key products.
Problem - Site and Service Improvement
Identifying and addressing areas for improvement is essential to maintaining a high-quality user experience. Whether it's optimizing site speed, enhancing service offerings, or refining design elements, continuous improvement is key.
Site and Service Improvement
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
Solution - Communication and Deployment
Effective communication and smooth deployment are at the heart of our process. We keep you informed every step of the way, ensuring your vision is brought to life exactly as you imagined. Our team collaborates closely with you to address any questions or concerns.
Communication
Clear communication and efficient deployment are essential to the success of any project. We maintain open lines of communication throughout the entire process, ensuring your goals and expectations are met. Our team actively listens and collaborates with you to refine details and offer guidance. When it’s time to deploy, we ensure a smooth transition, handling all technical aspects to guarantee a flawless launch.
